TikTok is introducing a updated setting that enables them to reduce the amount of AI-made content appearing in their streams. This step comes as the service revealed that it currently hosts in excess of 1 thousand million AI videos.
Trial and Implementation
This change is being tested over the coming weeks before a full-scale rollout. This shift comes amid a increase in content created by AI, spurred by emerging AI video creators.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the fastest-growing content creators on a competing service primarily display clips produced artificially. A large amount of this content is deemed mass-produced AI material, a label for poor-quality, bulk-generated content that is often absurd or bizarre.
“We know from our community that numerous viewers like content produced via AI tools, including computer-generated images to educational videos, and we intend to offer the community the ability to increase or decrease of that, according to their own preferences,” stated a spokesperson.
Volume and Proportions
TikTok shared that there are currently 1.3 billion videos on its service labeled as AI-generated. In total, over 100 m pieces of content are added to the app each day, making AI-generated material a limited portion of its complete catalog.
How to Adjust Settings
Viewers will be able to reduce or increase the amount of AI content they watch by using the content preference option in the application and choosing “AI-generated content”. Further subjects that currently be controlled under the setting include current affairs, fashion, beauty, and choreography.
Platform Guidelines
TikTok’s guidelines mandate content makers to identify “realistic” AI-made content, and it prohibits dangerous fake videos of public figures or crisis events. Any believable AI-generated clip that is unmarked can be taken down under its terms of service.
Additionally, the platform will henceforth attach an artificially created watermark to content made using its built-in AI features, or flagged by an industry-wide initiative for recognizing artificial media. This step is aimed to deter users from attempting to circumvent the tagging system.
Responsible AI Funding
The platform is furthermore introducing a two million dollar educational fund for professionals and organizations to produce educational content about ethical AI use. This project will benefit educational bodies dedicated to training coding and technology.
Moderation Strategy
TikTok has defended its safety measures, amid debate over proposals to make redundant a large number of content moderators in Britain. The company is planning to cut hundreds of positions in its trust and safety division in the UK capital, with trade unions and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A company official clarified that staff-based oversight would continue to be important, but artificial intelligence can protect employees by removing the most distressing content prior to it gets reviewed by people. The platform reported a 76% decrease in explicit and harmful content handled by content reviewers over the past year due to reliance on its AI tools.
“We think that it’s essential to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s very important to limit contact with unsafe media as swiftly, which is why a lot of the machine support is making a difference work at speed.”
